MBs in Entrepreneurship and Marketing

Key Points

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The aim of MBS in Entrepreneurship and Makreting is to produce independent and self-sufficient graduates with the theory, practice and research skills for employment as managers in both specialist and non-specialist roles in a wide range of industry sectors, with a specialisation in the areas of Entrepreneurship and Marketing.

Program structure

Semester 1

  • Induction workshop
  • Business Strategy*.
  • Entrepreneurship and economic development
  • Theory and practice of entrepreneurship
  • Strategic brand management
  • Financing of new companies
  • Search Methods

Semester 2

  • Research project**.
  • Change Management
  • Systematic innovation and intrapreneurship
  • Development of new products for global markets
  • Strategic business management applied to SMEs
  • Strategic digital marketing

A one-week intensive module, held in conjunction with the University of Heilbronn, Germany.
** Research project: students will be required to complete a research project of around 7,000 words.

Admission requirements

  • The standard minimum entry requirement is a Level 8 honours degree.
  • International students will require an honours degree in business, marketing, accounting or related disciplines officially translated into English.
  • IELTS 6.5 (or internationally recognised equivalent).

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