MBs in Entrepreneurship and Marketing

Key Points

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The aim of MBS in Entrepreneurship and Makreting is to produce independent and self-sufficient graduates with the theory, practice and research skills for employment as managers in both specialist and non-specialist roles in a wide range of industry sectors, with a specialisation in the areas of Entrepreneurship and Marketing.

Program structure

YEAR 1

Semester 1

Induction workshop
Business Strategy*.
Entrepreneurship and economic development
Theory and practice of entrepreneurship
Strategic brand management
Financing of new companies
Search Methods

Semester 2

Research project**.
Change Management
Systematic innovation and intrapreneurship
Development of new products for global markets
Strategic business management applied to SMEs
Strategic digital marketing

A one-week intensive module, held in conjunction with the University of Heilbronn, Germany.
** Research project: students will be required to complete a research project of around 7,000 words.

Admission requirements

The standard minimum entry requirement is a Level 8 honours degree.
International students will require an honours degree in business, marketing, accounting or related disciplines officially translated into English.
IELTS 6.5 (or internationally recognised equivalent).