BB (Hons) in Digital and International Business Add-on

Key Points

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Through the use of digital technologies, graduates will be able to identify and support the search for new business opportunities, improve business processes, and keep abreast of new trends.

Graduates will be able to apply theories of strategic management to develop entry strategies in international markets and, at the same time, adapt to the cultural environments of these markets.

The course will provide students with a set of professional and personal skills that collectively enhance employability. Creativity will be emphasized throughout the course to help students develop an entrepreneurial, thoughtful, and problem-solving mindset in the context of digital business.

Program structure

YEAR 1

Semester 1

Pub licidad digital
Creation of digital media
Human-computer interaction
Selling between cultures

Semester 2

Strategic management
Contemporary issues in digital and business technologies
Doing business in emerging markets
Entrepreneurship for the creative industries
Multimedia project

Career oportunities

Graduates of this course would typically seek employment in a variety of industry sectors, especially digital-based and creative industries, potentially in the following roles:

International business development
Sales / Marketing Export
International sales management
Digital media management
Web Design / Management
New product development

Admission requirements

Applicants will require a Level 7 (or equivalent) grade with a 50% GPA, from a Business and Technology, ICT or Business / Management course with appropriate ICT content.
IELTS 6.0 or higher (or its internationally recognized equivalent).