BA in Digital Marketing and Public Relations

Key Points

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The degree prepares students for direct employment within the marketing communications industry and has been well received as timely and relevant by employers. A key selling point of the course is the one semester work placement in the third year, which will give students a taste of life within this dynamic and expanding industry and allow them to put their skills into practice.

There is also the option to spend a semester studying abroad or working on an industrial project. DkIT sees this as a core strength of the new degree, with strong links to industry through the job placement office, this will allow students to gain real world experience within their area of interest, something that will really recognise them as a graduate.

Program structure

Students will take four taught modules in each of two 15-week semesters. Subsequently, the research project will be completed within three months.

YEAR 1

Semester 1

Research and communication skills
Business software applications
Accounting
Digital marketing, public relations and communication (one year)
Introduction to Writing for Digital Media (one full year)
Electives: French 1 // Spanish 1 // English 1 // German 1 // Chinese 1 // Intercultural Studies 1 (Irish society) // Contemporary Marketing and Communication

Semester 2

Digital marketing, communication and public relations (one year)
Introduction to Writing for Digital Media (one full year)
Communication skills in the workplace
Contemporary management
Economy and society
Electives: French 2 // Spanish 2 // English 2 // German 2 // German 2 // Chinese 2 // Intercultural Studies 2 (Shape of Europe) // Creativity Innovation and Teamwork

YEAR 2

Semester 1

Public Relations Planning and Execution (full year)
Marketing of the law
Marketing Media Tools (all year round)
Contemporary market research
Consumer psychology and behavior
Electives: French 3 // Spanish 3 // English 3 // German 3 // Chinese 3 // Intercultural Studies 3 (America) // Well-being and the Resilient Learner // French 3 // Spanish 3 // English 3 // German 3 // Chinese 3 // Intercultural Studies 3 (America) // Well-being and Resilient Learner

Semester 2

Management accounting for decision makers
Sales: Management and practice
Brand and customer relationship management
Public Relations Planning and Execution (full year)
Marketing Media Tools (all year round)
Electives: New Product Development // Intercultural Studies 4 (Middle East and Africa) // French 4 // Spanish 4 // English 4 // English 4 // German 4 // Chinese 4 // Chinese 4

YEAR 3

Semester 1

Mobile marketing
Integrated communications practice
Writing for digital media
Applied entrepreneurship
Event Management
Electives (choose one): Intercultural Studies 5 (Asia) // Image editing and design theory // French 5 // Spanish 5 // English 5 // German 5 // Chinese 5 // German 5 // Chinese 5

Semester 2

Workplace
Industry project
Study Semester Abroad

Career oportunities

The degree prepares you for a career in marketing and public relations and has been welcomed as timely and relevant by employers and recruitment agencies. You will face challenges designed to unlock your potential while learning in a truly nurturing environment.

Graduates of this course are qualified for careers in areas such as:

Public relations
Advertising
Data analysis
Sales account management
Online community / social media management
Brand management
Corporate social responsibility
Media relations
Event management
Marketing
Communication management
Content generation
Global sales

Admission requirements

For international students, a bachelor’s degree from the country of origin is required. The degree and grades must be officially translated into English.
Applicants will require a bachelor’s degree officially translated into English.
IELTS 5.5 or higher (or internationally recognised equivalent).