BA (Hons) in Public Relations

Key Points

Write to us for more information

The BA (Hons) in Public Relations is a level 8 course designed to deliver graduates capable of pursuing worthy careers in the ever-expanding field of Public Relations, nationally and internationally. Modules in Crisis Management, Public Relations Specialties, MarComm Agency Lab, and Action Research and Project Planning are taught by a trained and experienced team.

With a practical and pragmatic approach at all times, graduates are ready to work for this dynamic industry. Graduates are not only encouraged to be proficient in the use of the latest communication technology, but also to understand and appreciate the social ramifications of its use. Those who take this Level 8 title will be highly sought after in the job market and can start their own business.

Program structure

YEAR 1

Semester 1

(Mandatory)

Crisis management
Public relations strategy and context (all year)
Advanced Digital Marketing Communications (Year Round)
Action research and project planning
Journalism

(Elective)

Business ethics and corporate citizenship
French 7
English 7
Spanish 7
Chinese 7
German 7

Semester 2

(Mandatory)

Marketing communication agency laboratory
Public relations strategy and context (all year)
Advanced Digital Marketing Communications (Year Round)

(Elective)

Contemporary Irish politics
French 8
English 8
Spanish 8
Chinese 8
German 8

Career oportunities

Graduates of this course would normally seek employment in the digital marketing, public relations, marketing, advertising and / or business communication sector.

Admission requirements

Applicants will require a level 7 grade (or equivalent) with a 50% GPA, from the Digital Marketing, Communication and Public Relations course.
IELTS 6.0 or higher (or its internationally recognized equivalent).