BA (Hons) in International Tourism Management

Key Points

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Tourism is one of the world’s largest global industries and is promoted as one of the fastest growing sectors. In Ireland, tourism is considered one of the most important economic sectors, with significant potential to contribute to Ireland’s continued growth with a predicted employment growth of 250,000 by 2025 (Confederation of the Irish Tourism Industry). Currently, 1 in 10 jobs in Ireland are in the tourism industry.

  • An opportunity to build a global career in one of the world’s fastest growing industries.
  • Transferable skills in business management, marketing, human resource management, sustainability, intercultural awareness.
  • Smaller class sizes leading to greater student engagement and student-centered learning.
  • Integrated internship placement throughout the program.
The BA. (Hons) in International Tourism Management is designed to prepare graduates to become effective managers in a national and international tourism industry. Tourism-specific modules will develop an understanding of the complex issues facing a contemporary global tourism industry, while business and management modules will develop critical transferable skills in business, marketing, management, finance and data analysis.

Program structure

Semester 1

→ The tourist environment

→ IT Tourism

→ Communications

→ Business mathematics

→ Electives: English // Elective option (tbc)

Semester 2

Understanding the tourist

→ Marketing practice

→ Financial accounting

→ Sociology and society

→ Electives: English // Elective option (tbc)

Semester 1

→ Digital tourism distributions

→ Search methods

→ Heritage and Culture

→ The management of people

→ Electives: English // Elective option (tbc)

Semester 2

Tourism policy and economics

→ Technology and tourism operations

→ International tourism project

→ Cultural competence

→ Electives: English // Elective option (tbc)

Semester 1

→ Applied research

Media, technology and data

→ Innovation and entrepreneurship

→ Applied Finance

→ Electives: English // Elective option (tbc)

Semester 2

→ Research work

→ Global citizenship

Problems of tourism and the international future

→ Leadership and management

→ Electives: English // Elective option (tbc)

Career oportunities

The BA (Hons) in International Tourism Management will provide a pathway for those wishing to pursue a career in the vibrant tourism industry worldwide.

The course creates a learning environment for students to develop critical knowledge about management and tourism and how to successfully meet in tourism industries. Graduates will have the ability to apply business and management concepts in developing sustainable business solutions for the tourism industry.

There are numerous career options for graduates, including travel consultant, tourism officer, booking agent, tour guide, tour information center manager, tour operator or operations manager.

Admission requirements

Applicants will require a baccalaureate degree officially translated into English.
IELTS 6.0 or higher (or internationally recognized equivalent).

Course delivery

This programme is delivered through a combination of lectures and tutorials, with elements of online and blended learning. Professional practice work placement will also enhance the learning experience.


Who should apply

This course is best suited for students:

  • Who would like a career in a global industry with endless opportunities.
  • Who would like to understand the potential of the tourism industry to make the world a better place.
  • Who value high quality education and the opportunity to gain an internationally recognised qualification.

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