BA (Hons) in Global Marketing Add-on

Key Points

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This is a highly practical 1-year Level 8 degree program. Students will have the opportunity to apply academic learning to a contemporary work situation through live student projects. With globalization and instant communications, companies now operate in a truly international and real-time market space. Marketing managers of the future must compete and win on a global scale. This title fosters the prospects for an enhanced career.

Program structure

Semester 1

  • Financing for international activity 
  • International Sales Practice (Part 1 of 2) 
  • Contemporary Market Outlook
  • Global Marketing Strategy (Part 1 of 2) 
  • Brand strategy


  • English 7 
  • French 7
  • Spanish 7 
  • Chinese 7
  • German 7 
  • Business ethics and corporate citizenship 

Semester 2

  • Global Job Integrated Learning
  • International Sales Practice (Part 2 of 2) 
  • Global Marketing Strategy (Part 2 of 2) 


  • Chinese 8
  • German 8 
  • English 8 
  • Marketing management
  • French 8 
  • Spanish 8

Career oportunities

Upon graduation from this degree in global marketing, you will generally seek employment in the following areas:

  • Sales executive (global and national), global product development, international marketing executive, market researcher, brand assistant.
  • You may also want to pursue the  MBS in Entrepreneurship and Marketing at DkIT to further enhance your career prospects . 

Admission requirements

  • Applicants will require a Level 7 (or equivalent) grade with a 50% GPA, from the Digital Marketing, Communication and Public Relations course available from DkIT or other providers.
  • IELTS 6.0 or higher (or its internationally recognized equivalent).

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