BA (Hons) in Global Marketing Add-on

Key Points

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This is a highly practical 1-year Level 8 degree program. Students will have the opportunity to apply academic learning to a contemporary work situation through live student projects. With globalization and instant communications, companies now operate in a truly international and real-time market space. Marketing managers of the future must compete and win on a global scale. This title fosters the prospects for an enhanced career.

Program structure

YEAR 1

Semester 1

Financing for international activity
International Sales Practice (Part 1 of 2)
Contemporary Market Outlook
Global Marketing Strategy (Part 1 of 2)
Brand strategy

Elective

English 7
French 7
Spanish 7
Chinese 7
German 7
Business ethics and corporate citizenship

Semester 2

Global Job Integrated Learning
International Sales Practice (Part 2 of 2)
Global Marketing Strategy (Part 2 of 2)

Elective

Chinese 8
German 8
English 8
Marketing management
French 8
Spanish 8

Career oportunities

Upon graduation from this degree in global marketing, you will generally seek employment in the following areas:

Sales executive (global and national), global product development, international marketing executive, market researcher, brand assistant.
You may also want to pursue the MBS in Entrepreneurship and Marketing at DkIT to further enhance your career prospects .

Admission requirements

Applicants will require a Level 7 (or equivalent) grade with a 50% GPA, from the Digital Marketing, Communication and Public Relations course available from DkIT or other providers.
IELTS 6.0 or higher (or its internationally recognized equivalent).