BA (Hons) in Global Marketing Add-on
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This is a highly practical 1-year Level 8 degree program. Students will have the opportunity to apply academic learning to a contemporary work situation through live student projects. With globalization and instant communications, companies now operate in a truly international and real-time market space. Marketing managers of the future must compete and win on a global scale. This title fosters the prospects for an enhanced career.
- Financing for international activity
- International Sales Practice (Part 1 of 2)
- Contemporary Market Outlook
- Global Marketing Strategy (Part 1 of 2)
- Brand strategy
- English 7
- French 7
- Spanish 7
- Chinese 7
- German 7
- Business ethics and corporate citizenship
- Global Job Integrated Learning
- International Sales Practice (Part 2 of 2)
- Global Marketing Strategy (Part 2 of 2)
- Chinese 8
- German 8
- English 8
- Marketing management
- French 8
- Spanish 8
Upon graduation from this degree in global marketing, you will generally seek employment in the following areas:
- Sales executive (global and national), global product development, international marketing executive, market researcher, brand assistant.
- You may also want to pursue the MBS in Entrepreneurship and Marketing at DkIT to further enhance your career prospects .
- Applicants will require a Level 7 (or equivalent) grade with a 50% GPA, from the Digital Marketing, Communication and Public Relations course available from DkIT or other providers.
- IELTS 6.0 or higher (or its internationally recognized equivalent).
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