BA (Hons) in Global Marketing Add-on

Key Points

Write to us for more information

This is a highly practical 1-year Level 8 degree program. Students will have the opportunity to apply academic learning to a contemporary work situation through live student projects. With globalization and instant communications, companies now operate in a truly international and real-time market space. Marketing managers of the future must compete and win on a global scale. This title fosters the prospects for an enhanced career.

Program structure

Semester 1

  • Financing for international activity 
  • International Sales Practice (Part 1 of 2) 
  • Contemporary Market Outlook
  • Global Marketing Strategy (Part 1 of 2) 
  • Brand strategy


Elective

  • English 7 
  • French 7
  • Spanish 7 
  • Chinese 7
  • German 7 
  • Business ethics and corporate citizenship 


Semester 2

  • Global Job Integrated Learning
  • International Sales Practice (Part 2 of 2) 
  • Global Marketing Strategy (Part 2 of 2) 


Elective

  • Chinese 8
  • German 8 
  • English 8 
  • Marketing management
  • French 8 
  • Spanish 8

Career oportunities

Upon graduation from this degree in global marketing, you will generally seek employment in the following areas:

  • Sales executive (global and national), global product development, international marketing executive, market researcher, brand assistant.
  • You may also want to pursue the  MBS in Entrepreneurship and Marketing at DkIT to further enhance your career prospects . 

Admission requirements

  • Applicants will require a Level 7 (or equivalent) grade with a 50% GPA, from the Digital Marketing, Communication and Public Relations course available from DkIT or other providers.
  • IELTS 6.0 or higher (or its internationally recognized equivalent).

Learn more about our educational offer

More than 10,000 students have put their trust in us

Study and work abroad, live this experience that will change your life