BA (Hons) in Creative Media

Key Points

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The aim of this four-year honors course is to produce Creative Media professionals with the knowledge, skills and competencies necessary to work within the various Creative Media industries in Ireland and abroad. This course will allow students to develop key skills in both mainstream and new media, by combining traditional communication and media production skills, such as photography and video production, with high-level training in multimedia production and design. Graduates of this degree program will be able to work across a variety of creative media platforms, traversing the rapidly diminishing boundaries of traditional and new media

Program Structure

YEAR 1

Semester 1

Media and Communication Studies (full year)
Introduction to visual concepts
35mm photography
Introduction to web creation 1
Communication, research and basic study skills
Creative collaborative development

Semester 2

Media and Communication Studies (Part 2 of 2)
Communication design and illustration
Introduction to sound and vision
Introduction to web authoring 2
Storytelling, creativity and interactive narrative

YEAR 2

Semester 1

Media and society 1
Editorial Design and Branding
Intermediate sound and vision
Creation for the Web
Creative code for interactive applications
Electives : International Academic Studies

Semester 2

Law on media and ethics in the creative industries
Design in motion
Interactive sound and vision
User experience (UX) design
Method and production of group projects
Electives : International Academic Studies

YEAR 3

Semester 1

Media and society 2
Physical and pervasive user experience (UX)
Design for creative advertising and digital marketing (draft)
Immersive technology concepts
Creative Media Group Project (Part 1 of 2)
Electives : Front-End Web Development // Advanced Digital Photography // Narrative Design // Radio and Podcast Production Concepts

Semester 2

Creative Media Group Project (Part 2 of 2)
Job placement for creative media

YEAR 4

Semester 1

Creative digital culture
Literacy and media analysis
Individual Major Project (Part 1 of 2)
Research Methods for Creative Media
Electives : Printing, Typing, and History of Graphic Design // Server-Side Web Development

Semester 2

Individual Major Project (Part 2 of 2)
Research Methods for Creative Media
Entrepreneurship for creative industries
Electives : Vlogging and Live Stream // E-Learning

Career Oportunities

Graduates of this program will be well prepared to pursue various professional careers, including:

Design: Design, Multimedia Design, Web Design, Interaction / UI Design, Motion Design
Planning and Strategy: Information Architect / User Experience Architect, Digital Media Strategist
Author: Web Developer, App Design / Developer
Management: Web / Multimedia Project Manager, Social Media Strategist, Communications Manager, Media Planner, Media Buyer, Digital Marketing
Content creation: transmedia developer, copywriter, content editor, digital image producer, creative video producer, digital marketing, sound designer

Admission Requirements

→ International students will require a Bachelor’s degree from the country of origin. The degree and notes must be officially translated into English.
Applicants will require a baccalaureate degree officially translated into English.
→ IELTS 6.0 or higher (or its internationally recognized equivalent).

Business placement

Students complete a 6-week placement in the third year.

Course delivery

Lectures and tutorials are the most common formats used to teach modules. Professional and practical skills are developed primarily through studio and workshop practice, exhibitions, presentations, and group work. Individual and team project work is essential to acquiring the skills necessary for success in the course and beyond.