BA (Hons) in Business Studies (Marketing)

Key Points

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The purpose of the Business Studies (Marketing) program is to enable students to tailor their studies to reflect their future career interests and ambitions in marketing through a wide range of business and marketing modules.

  • Students will develop their skills and experience in marketing while having a solid understanding of all key business areas.
  • Students will gain a key understanding of business disciplines, teamwork, and specialized marketing practices, perfectly positioning them to be a dynamic team player in any business environment.
  • The option to specialize in your studies demonstrates clear goal setting and determination for potential employers, making you a very attractive candidate for a variety of graduate positions.
  • A flexible learning approach offers students the option of choosing their own study path, combining core modules in both Marketing and Business Studies.
  • You’ll receive lessons from highly experienced professionals from a wide range of industries.

Program structure

  • Microeconomics
  • Quantitative analysis for companies
  • Effective learning and development
  • Business Administration
  • Financial accounting (linear)
  • Macroeconomic
  • Legal aspects of the business
  • Information technology skills
  • Operations Manager
  • Accounting information for managers
  • Organisational behaviour
  • Marketing
  • Professional Development
  • Digital advertising
  • Enterprise and Innovation
  • Enterprise Information Systems
  • Human Resources Management
  • Strategic management 1
  • Financial Management
  • Business plan (linear)
  • International business environment
  • Sales Management
  • International market
  • Consumer Behaviour
  • Gestión de la marca
  • Integrated Marketing Communications

Career oportunities

Marketing is essential for all business activities, whether in a large multinational or a small local company. The purpose of any business is to satisfy the needs and wants of consumers and to make a profit. A qualification in marketing can open the doors to a series of exciting and challenging careers.

These include, but are not limited to, advertising, public relations, sales management, market research, retail, product and branding design and development.

Admission requirements

  • Applicants will require a baccalaureate degree officially translated into English.
  • In the case of international candidates, the foreign equivalent is required. In addition, a degree officially translated into English will be required.
  • If English is not your first language, you must demonstrate that your level of English is of an appropriate standard, i.e. a minimum of 6.0 IELTS or equivalent.

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