BA (Hons) in Business Studies (Marketing)

Key Points

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The purpose of the Business Studies (Marketing) program is to enable students to tailor their studies to reflect their future career interests and ambitions in marketing through a wide range of business and marketing modules.

Students will develop their skills and experience in marketing while having a solid understanding of all key business areas.
Students will gain a key understanding of business disciplines, teamwork, and specialized marketing practices, perfectly positioning them to be a dynamic team player in any business environment.
The option to specialize in your studies demonstrates clear goal setting and determination for potential employers, making you a very attractive candidate for a variety of graduate positions.
A flexible learning approach offers students the option of choosing their own study path, combining core modules in both Marketing and Business Studies.
You’ll receive lessons from highly experienced professionals from a wide range of industries.

Program structure

YEAR 1

Microeconomics
Quantitative analysis for companies
Effective learning and development
Business Administration
Financial accounting (linear)
Macroeconomic
Legal aspects of the business
Information technology skills

YEAR 2

Operations Manager
Accounting information for managers
Organisational behaviour
Marketing
Professional Development
Digital advertising
Enterprise and Innovation
Enterprise Information Systems
Human Resources Management

YEAR 3: COMPULSORY MODULES

Strategic management 1
Financial Management
Business plan (linear)
International business environment

YEAR 3: ELECTIVES MODULES

Sales Management
International market
Consumer Behaviour
Gestión de la marca
Integrated Marketing Communications

Career oportunities

Marketing is essential for all business activities, whether in a large multinational or a small local company. The purpose of any business is to satisfy the needs and wants of consumers and to make a profit. A qualification in marketing can open the doors to a series of exciting and challenging careers.

These include, but are not limited to, advertising, public relations, sales management, market research, retail, product and branding design and development.

Admission requirements

Applicants will require a baccalaureate degree officially translated into English.
In the case of international candidates, the foreign equivalent is required. In addition, a degree officially translated into English will be required.
If English is not your first language, you must demonstrate that your level of English is of an appropriate standard, i.e. a minimum of 6.0 IELTS or equivalent.