The purpose of the Business Studies (Marketing) program is to enable students to tailor their studies to reflect their future career interests and ambitions in marketing through a wide range of business and marketing modules.
Marketing is essential for all business activities, whether in a large multinational or a small local company. The purpose of any business is to satisfy the needs and wants of consumers and to make a profit. A qualification in marketing can open the doors to a series of exciting and challenging careers.
These include, but are not limited to, advertising, public relations, sales management, market research, retail, product and branding design and development.
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